Inspired by a simple but radical idea, that a small group of thoughtful and committed citizens can change the world (because it has never happened any other way), we quit our jobs to channel our moral ambition into eradicating tobacco- and nicotine-related disease across Europe.

While tobacco kills around one EU citizen every minute and youth fall victim to engineered addiction, we are on a mission to support and mobilise public-health advocates across the continent, ensuring they have the evidence, alliances, and voice to reclaim tobacco regulation in the public interest.